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We've compiled a list of 6 essential principles that will help you do business effectively.

There are a lot of awful sites on the Web, and we're not just talking about bad design. Customers aren't just interested in how your website looks, but also what inspires them to do business with you.

Whether it's comprehensive contact information or customer testimonials, every small business website must have these essentials for it to be effective.

  1. The first principle. Your personal statement should be clear and concise

The person who stumbles upon your website shouldn't have to do any research to find out what you do. The homepage should clearly state your company's name and briefly summarize your products or services, says John Zhuang of Winning Interactive, a Web-design and SEO optimization firm

Tell people that this is the right website they have been searching for. Within 2-3 seconds, a clear description will grab the visitor's attention and keep them on your website."

2. The second principle. A simple web address

"Your domain name is part of your brand. A user should find it easy to type it into a Web browser or an e-mail address. We would also suggest to avoid adding dashes (which can cause SEO headaches) and numbers (which can cause confusion for customers).

3. The third principle. An easy to navigate Site Map and Section Organization

We recommend to use clear call to action links to the most important pages of your website. The site map and the way you organize your copy and sections have a critical impact on how visitors view your brand and guide new visitors to the information they are looking for and engage a wider audience.

4. The fourth principle. Easy to find contact information

The main idea is to create a clear call to action for the visitor to contact you in some way, shape or form. The last thing you'd want is to loose a potential lead or new client to a competitor because they couldn't find a way to contact you. Make sure you add multiple ways they can contact you! Don't just add a contact form and say we'll contact you soon! That is a big turn off for most visitors, they want to be able to chat with someone as soon as possible. Adding a live chat to your website is highly recommended.

5. The fifth principle. Customer testimonials

Honest and recent testimonials help visitors connect with the experience and wonderful service and products you offer, making them more tangible. In addition, it will help visitors and potential new clients build trust with your brand, products and services.

6. The sixth principle. A friendly and engaging design for online readers

As Forbes puts it, "Web surfers have the attention spans of drunken gnats."

In our many years of building online websites, we have found that visitors often scan through a web page to sample content first before they decide to slow down and read the full story. In order to enhance the user's eperience we highly recommend to organize the content for fast scanning.

This means;

  • Break things down into short paragraphs, with headers if necessary- Long Stories and information overload are not always best! Keep it short and sweet

  • Use bullet points

  • Highlight important words or phrases.

Updated: Oct 14, 2020

A fast growing technology era and digital transformation of business is happening right before your eyes! Which means a fresh start for you and your business! Your website may have been the latest and greatest a few years ago, but as technology and design continue to evolve, it’s vital to keep your website up to date looking new and fresh against your competition.

Business success is all about first impressions and your website is the first thing people encounter after doing a search for the products or services you offer. You may think that simply having a website is already good enough; however, here are a few reasons why you should strongly consider investing in a new website design.

1. Your current website is not mobile responsive.

If people visit your website on their phone, do they just get a miniaturized version of the website? What about on their tablet? What is responsive design? A responsive website reacts and makes changes based on a host of factors, the most notable being screen size. A responsive website changes images, font sizes, margins and padding as well as move elements around to fit the screen of the user. Responsive web design (RWD) makes sure each visitor to your website has a good experience and easily able to view all of the imagery and content without having to pinch their screens in order to zoom in and out.

Honestly, in this day and age, having a mobile responsive website should be a no-brainer. With the steep rise in the use of mobile devices, you’d be doing your business a great disservice if your website is not designed to respond and adjust to mobiles and other devices. People want to be able to get the information they want and need fast and easy. If your website can’t deliver it to them, they’ll look elsewhere.

2. Your branding is outdated.

If you’ve recently undergone a rebrand, you’ll want to update your website to reflect those changes. When updating your website, keep in mind a rebrand isn’t simply about changing a logo or updating the website with the new company colors – it also includes the content and language used as well as the overall look and feel of the website. You don’t want people to visit your website and think it doesn’t look or sound like your company.

3. Your website design is outdated.

According to Forbes, in a study titled Trust and Mistrust of Online Health Sites, 15 participants were directed to search the web for health information that was relevant to them and determine which factors influenced trust of one site over another. Believe it or not, of all the factors mentioned for rejecting or mistrusting a website, 94% were directly related to the web design elements, while only 6% were related to the content.

An unattractive web-design can come across as unprofessional. Big brands, companies and organizations which have been around for years sometimes think that their name and the vast number of years they have been around is enough to excuse an unattractive website. This might be the case for your existing clientele, but for anyone browsing the internet for a specific product or service, a more attractive and fresher website is more likely to gain their trust.

At times it can be difficult to recognize whether your website is considered attractive or unattractive. This is the case for many business owners that had a website created for their business years ago. Yes, you may have helped design your current website, so you may have an emotional attachment to it, but that doesn’t mean the visitors to your website will share your opinion. That question can be answered by looking at your Google Analytics. How long are visitors to your website staying? Are they browsing a few seconds and quickly leaving your site?

4. Your competitor's website is superior to yours.

Take a look at your website, and then at your main competitor’s website. Now put yourself in your customer’s shoes and decide, based on what you are seeing, which website would I feel most comfortable giving my business to? If your answer is your competitor, then a new website design for your business is long overdue.

Search Engine Optimization, it's how people find your business. Check out our Search Engine Optimization for Small Business with Local SEO services, expect to see your site rise in the ranks of Google search queries, driving more visitors and potential clients to your site.

Why leave web traffic up to chance when we can create an optimization strategy that provides your business robust and beneficial results.

1.Rank higher than competitors

2.Get Discovered on Google

3.Increase traffic, sales, and phone calls

4.Compelling content places you as an industry expert.



We audit your business online presence, gather information about your business goals. KEYWORD


We research the best keywords for your business to bring the fastest and most effective results. You approve our keyword recommendations that target your audience and drive revenue. CONTENT


From our assessment and keyword research, we implement high-quality content optimization to your site to engage visitors.


Once the content optimization is in place, we focus on building your business appearance


Rank for competitive keywords with an authoritative backlink portfolio.


Below are the key access requirements we need to effectively start the campaign.

Access to Analytics account if already existing

Access to Website admin Access to Google My Business account if already existing

Access to Search Console if already existing Access to Google Tag Manager if already existing Access to directories where the client already published listings

Book Our Local SEO Services Online

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