Here are some tips to help you optimize your local SEO like a pro:
1. Get on Google My Business
This free tool will ensure that your important details - address, hours, phone number, directions and website - are listed on Google Maps. Customers can also leave you reviews here. This is crucial because businesses with many reviews tend to rank higher in Google Maps. Strong reviews also increase your chances of snagging a coveted spot in the Local Pack. This Google feature showcases the 3 highest-ranked businesses on Google Maps at the top of SERPs.