How To Do Local SEO Like a Pro
Here are some tips to help you optimize your local SEO like a pro:
1. Get on Google My Business
This free tool will ensure that your important details - address, hours, phone number, directions and website - are listed on Google Maps. Customers can also leave you reviews here. This is crucial because businesses with many reviews tend to rank higher in Google Maps. Strong reviews also increase your chances of snagging a coveted spot in the Local Pack. This Google feature showcases the 3 highest-ranked businesses on Google Maps at the top of SERPs.
2. Submit your site to local directories
Local directories list hundreds or thousands of websites and they often rank high up in search results. In addition to well-known directories like Yelp, TripAdvisor and FourSquare, you can find listings sites that are specific to your field. People searching for the best places to dine, shop, hang out and sleep often turn to these sites to help them make their decisions, making them an important space to list your website.
4. Be consistent with your contact details
Make sure you write your business name, address and phone number (NAP, for short) EXACTLY the same way across the Internet, whether it’s on Facebook, LinkedIn or your website’s header, footer and contact page. Use real addresses whenever possible and avoid P.O. boxes.
5. Create a great mobile site
People searching for local businesses are often on-the-go and more users search from mobile devices than from laptops. Because