Essential Copywriting Tips for Websites
1. Add Images ~ Remember how your readers' eyes get tired? Give them a break – and keep them engaged – by including images.
Ideally, these images are custom-created photos or graphics that reinforce your point. But you can take it a step further by including graphs or charts when you're dealing with data.
2. Avoid Unnecessary Jargon~ Unless you're in an extremely specialized field and speaking only to an audience of your (extremely specialized) peers, jargon is unnecessary.
So don't use it! Switch out complicated terms and acronyms for words more people understand. Goodbye, jargon. Keep it simple.
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