4 Reasons You Should Invest In A New Website Design

A fast growing technology era and digital transformation of business is happening right before your eyes! Which means a fresh start for you and your business! Your website may have been the latest and greatest a few years ago, but as technology and design continue to evolve, it’s vital to keep your website up to date looking new and fresh against your competition.

Business success is all about first impressions and your website is the first thing people encounter after doing a search for the products or services you offer. You may think that simply having a website is already good enough; however, here are a few reasons why you should strongly consider investing in a new website design.

1. Your current website is not mobile responsive.

If people visit your website on their phone, do they just get a miniaturized version of the website? What about on their tablet? What is responsive design? A responsive website reacts and makes changes based on a host of factors, the most notable being screen size. A responsive website changes images, font sizes, margins and padding as well as move elements around to fit the screen of the user. Responsive web design (RWD) makes sure each visitor to your website has a good experience and easily able to view all of the imagery and content without having to pinch their screens in order to zoom in and out.

Honestly, in this day and age, having a mobile responsive website should be a no-brainer. With the steep rise in the use of mobile devices, you’d be doing your business a great disservice if your website is not designed to respond and adjust to mobiles and other devices. People want to be able to get the information they want and need fast and easy. If your website can’t deliver it to them, they’ll look elsewhere.

2. Your branding is outdated.

If you’ve recently undergone a rebrand, you’ll want to update your website to reflect those changes. When updating your website, keep in mind a rebrand isn’t simply about changing a logo or updating the website w