MY PHILOSOPHY
13+ years guiding founders and creatives to build brands that align energy, purpose, and profit.
Branding, to me, is energetic architecture.
Every symbol, word, and color carries a frequency — and when those frequencies align with purpose, they create resonance.
I believe design is more than aesthetics. It’s a bridge between intentionand impact — the unseen energy that moves people before they even realize why.
My philosophy is simple: Design with consciousness. Build with intention. Create with soul. When a brand is born from awareness, it becomes more than a business — it becomes a living field of connection.That’s what I call The Conscious Brand Blueprint™.
MY STORY
I’ve always seen creativity as communication between the seen and unseen. As a designer, strategist, and storyteller, I’ve spent over a decade helping founders, creators, and visionaries transform their purpose into presence.
From early days winning awards at the Academy of Art University to leading multi-brand digital ecosystems, I’ve learned one truth:
The most powerful brands don’t sell — they shift perception.
Graphic Design Labs was born from that truth — a space where strategy meets spirit, where I merge timeless design principles with intuitive storytelling to help founders build brands that not only look beautiful but feel aligned. Every project I take on is a collaboration of energy, emotion, and evolution — because I don’t just build brands; I help you remember who you are through the work you create.
THE PODCAST
The Conscious Brand Blueprint™
The Conscious Brand Blueprint™ Podcast is where spirituality meets strategy, where identity meets innovation, and where visionary founders learn to build brands that feel as good as they look. Hosted by Mary Joe Chávez — Conscious Luxury Branding Director, creative strategist, and founder of Graphic Design Labs — this podcast guides you through the deeper layers of entrepreneurship: the energetic, emotional, and intuitive blueprint behind every brand decision you make.
Each episode unpacks the truth beneath the logos, the psychology behind resonance, the roots beneath your clarity, and the inner work required to build a brand that aligns with your purpose — not just your productivity.
This is the space for:
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the awakened entrepreneurs
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the storytellers
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the founders driven by meaning
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the creators building from consciousness, not ego
Whether we’re exploring clarity, authenticity, resonance, roots, surrender, or peace — every episode is a reminder that your brand is not just a business… it’s a frequency, a calling, and a mirror of who you’re becoming.
Welcome to a new era of branding.
Where intention becomes identity.
Where alignment becomes strategy.
Where your soul leads and your brand follows.
Welcome to The Conscious Brand Blueprint™ PODCAST.
🎧 Listen. Reflect. Reconnect to your blueprint.
Clarity: Comes After Courage
Roots: Reprogramming What
You Grow
Authenticity: You Are A Singular Expression of The Infinite
WORK WITH ME
You’re not here to fit into trends — you’re here to build something timeless.
Something that reflects your soul, your story, and the movement you’re here to lead.
When you work with me, we don’t just design a brand —
we uncover the blueprint that already lives within you.
From your messaging to your visuals, every detail becomes a mirror of your higher vision — elegant, aligned, and intentional.
My Process — The Conscious Brand Experience
Book Your Free Discovery Call
It all begins with connection. During this call, we’ll talk through your goals, challenges, and creative vision to discover what alignment looks like for your next evolution. This is your chance to feel the energy of how we could co-create together.
Brand Clarity & Vision Mapping
Once we connect, I’ll help you identify your brand’s true voice and message.
We’ll explore your mission, audience, and energetic signature — the essence that sets you apart.
Receive Your Complimentary Proposal
After our call, you’ll receive a customized proposal and transparent pricing outline — crafted specifically for your brand’s goals and timeline. You’ll see deliverables, scope, and next steps, all aligned with clarity and intention.
Acceptance & Creative Agreement
Once you’re ready to move forward, we’ll formalize the agreement, reserve your project date, and begin the transformation process.This is where your vision starts to take form — and where design meets purpose.