THE CRYTAL
COCONUT
EXUMA, BAHAMAS
For the Crystal Coconut Exuma branding project, Graphic Design Labs developed a cohesive visual identity and branded guest experience that reflects the relaxed luxury of the Exuma islands.
The project included the design and production of custom branded merchandise and hospitality elements, such as embroidered waffle spa robes, retail tote bags for the resort shop, and supporting brand applications that extend the resort’s identity into tangible guest touchpoints.
Each piece was carefully designed to align with the resort’s tropical yet elevated aesthetic—ensuring that every detail, from in-room comforts to retail items, reinforces the Crystal Coconut brand and creates a memorable luxury experience for guests visiting Exuma.
Bahamian-Owned Luxury Resort with Swim-Out Suites & Sailing Experiences
LUX BRANDING PACKAGE
CUSTOM LOGO DESIGN
MARKETING STRATEGY
HOTEL TOWELS
BRAND STYLE GUIDES
GIFT SHOP TOTES
FINAL BRAND ASSETS , ADOBE SUITE FILES
STATIONARY & SIGNAGE
BRAND MESSAGING & POSITIONING
The Crystal Coconut Exuma branding project extended beyond visual identity into tangible brand experiences. For their island shop, we designed custom branded tote bags that embody the relaxed luxury and tropical spirit of Exuma.
The totes were created as both a functional retail item and a walking brand statement—featuring clean, elevated design that reflects the Crystal Coconut aesthetic while allowing visitors to carry a piece of the island with them.
By transforming a simple shop accessory into a branded keepsake, the totes help reinforce recognition of the Crystal Coconut experience long after guests leave Exuma
ABOUT.
AREA.
12048 SQFT · 1120 SQM
ROOMS.
40 ROOMS
HIGHLIGHTS.
POOL · SPA · 2 RESTAURANT
For the Crystal Coconut Exuma resort branding, every detail was designed to extend the feeling of relaxed island luxury into the guest experience. One of the signature branded elements created for the resort was the custom white waffle robes, featuring the embroidered Crystal Coconut logo. The lightweight waffle texture reflects the breezy, coastal atmosphere of Exuma while maintaining a refined, spa-inspired aesthetic.
The embroidered logo adds a subtle touch of elegance, reinforcing the resort’s identity through thoughtful, tactile design. These robes allow guests to fully immerse themselves in the Crystal Coconut experience—transforming a simple comfort item into a memorable part of the brand’s luxury hospitality story.
