About
This high-level strategic program is designed for founders who are ready to move beyond ideas and build a business with clarity, intention, and direction. Inside The Founder’s Strategy Lab™, we take your concept and develop the foundational architecture of your business—defining your offers, audience, positioning, and strategy so you can confidently move forward. This is not just about ideas. This is about building something real. What’s Included: Business idea refinement & strategic development Business model and service offer structuring Target audience definition & segmentation Competitive positioning & brand differentiator strategy Custom Business Strategy Document Custom Marketing Strategy Document Business Name Development Curated name options aligned with your positioning Preliminary name availability search (domain + general use) Foundational messaging direction 4 private 1:1 Zoom strategy sessions with Mary Joe Chavez Strategic roadmap for next phase (branding, website, growth) Includes: Visual Direction Board (Moodboard, Colors, Fonts, Iconography) Brand Identity Suite: (Up-To 3) Design Concepts ) Primary Logo Secondary Logo Submark/Icon Color Palette Typography System Professional Mockups Brand Guidelines Booklet PDF (for future marketing consistency) Deliverables: 1 Final Design Concept- One direction — intentionally designed, infinitely refined. Source files + social media logo versions (.ai, .jpeg, .pdf, .png) Stationary design (letterhead, envelope and business card designs) and Signage design. Who This Is For: Founders with a strong idea but no clear structure Entrepreneurs ready to build something real—not just explore Professionals transitioning into business ownership Visionaries who want to start strategically, not reactively
You can also join this program via the mobile app. Go to the app